Wickbold
A multichannel strategy to expand a national brand's digital presence
Planning, management and optimization of Google Ads, Meta Ads and TikTok Ads campaigns focused on brand awareness, product promotion, traffic and engagement.
- Sector
- Food industry
- Service
- Google Ads, Meta Ads and TikTok Ads
About the project
A national brand needs to connect with different audiences and consumption moments while staying relevant across channels. For Wickbold, Digital Times was responsible for paid media operations, planning, managing and optimizing campaigns on Google Ads, Meta Ads and TikTok Ads to support brand awareness, product promotion, traffic and engagement.
Challenge
A national brand needed to expand its digital presence across multiple channels, connecting awareness, products, traffic and engagement.
Strategy
We planned, operated and optimized multichannel campaigns to distribute the brand's communication consistently across Google, Meta and TikTok.
Deliverables
- Media planning
- Google Ads, Meta Ads and TikTok Ads management
- Continuous campaign optimization
The project's value
The case shows that multichannel media requires more than distributing ads. Each platform must have a role, communication must stay consistent and performance must be monitored to guide decisions.