Tudo em Papel de Parede
Audiovisual content as a sales engine
Paid media, social media, scripting and filming.
- Sector
- Decoration and wallcoverings
- Service
- Editorial planning, carousels, posts and Reels
About the project
For a company working with wallpaper, curtains, flooring and finishes, communication is not only about showing a catalogue. It is about showing how materials transform spaces and helping people imagine possibilities for their own homes or projects. Digital Times develops Tudo em Papel de Parede's social media planning and content with this editorial and visual perspective.
Challenge
A visually driven product competing for attention in a saturated feed, needing to create desire and book visits at the same time.
Strategy
We built an in-house audiovisual routine — scripting, filming and editing — feeding performance campaigns with creatives tested week by week.
Deliverables
- Content scripting and direction
- Short-form video filming and editing
- Social media management
- Paid campaigns with creative testing
The project's value
Social media becomes an extension of the brand experience. By showing spaces, contextualizing products, exploring combinations and answering questions, content brings inspiration closer to decision-making while valuing both the products and the expertise behind each choice.